One of the best ways to beat the saturation of popular keywords, is banner advertising. When using banners to get targeted traffic, first start with wordtracker.com, and then find a high traffic keyword--such as, "Make Money, or Home Business." Next, do a related keyword search for that phrase you chose. Then verify the traffic counts in the keyword universe. Last, Google these high traffic keywords, and look for sites that allow banners, and rank organically in the search engines.
When searching for websites that have high traffic sites, you should use keywords, such as jobs, opportunities with home business, work at home, work from home, etc. One good tip when searching for a website that ranks high with certain keywords, is to use synonyms, and adjectives related to your keyword choice.
After you have found a particular site that ranks high with a good keyword, then you need to check the status of the traffic that the site is getting before buying a banner with that website. One good way to check what particular keyword gives a website high traffic, is to ask them, or take the keyword, and type it into Google. The most important aspect about banner advertising is to confirm the traffic that the website claims.
Once you banner is placed on a particular site, next you need to test the link after, or before your billing starts. This needs to be done, because you need to ensure that your banner is working effectively. Also, you should test your capture forms to ensure that you are able to collect the information. If you have an auto-responder set up that connects to your landing page, which is viewed by the banner on a website, you need to test the auto-responders. Testing the auto-responders ensures that your prospects are receiving your follow up messages.
Another tip when using a banner, is to commit to using the banner for at least 90 days. The results can not be rushed, you need to get a full perspective of your traffic, before quitting with a particular banner. Before buying a particular banner with a certain website, be certain that you compare prices with other websites as well. The most effective way, and least expensive way when using banners to get targeted traffic, is to pay by the click. Meaning, that you need to look for a website that charges you only when someone clicks on your banner. Make sure the website does not charge every time someone sees the banner when they click to view that particular website. If a website does charge for the banner each time the banner is viewed, then this is called cost per impressions. Depending on how much traffic the website is getting, using impressions can sometimes cause the cost to be a little high. Normally the best thing to do is to look for a website that has a reasonable price for clicks on certain banners.
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