Do you want to become an Olympic champion, a successful business owner or an award winning Author? What makes a person achieve greatness? Whatever you want to accomplish it all comes down to perfecting the basics and fundamentals to be successful.
Launching a product on the internet is challenging unless you know the basics of generating online excitement. I am going to provide a basic strategy to follow. There are many ways to launch products but these are the basics
Fundamental #1: Update your Website
Update your website with information about your product prior to its release. This can include newsletters, a sales landing page or new section detailing specifics about your product. This important process provides prospects and customers information on how to purchase your product. Without this you could spend thousands of dollars on marketing your product with nowhere to make the sale.
I recommend a news item and adding new pages to your website to explain the product launch to your customers. Include information on how to purchase the product once released. This new content will eventually be indexed on major search engines. I recommend using Hudson Hhorizons' Sitemap Manager to speed up this process.
Fundamental #2: Submit a Press Release
A press release informs the public, media, journalists, news sites and search engines about your product launch. It is important to a successful launch to provide an intriguing announcement which could reach top news websites like Google News, Yahoo News and major web portals like Yahoo, AltaVista, AlltheWeb and others.
Exposure received through a press release is essential to a successful product launch.
Fundamental #3: Utilize Email Marketing
Providing emails to prospects and customers in the form of newsletters, sales letters or landing pages with links to your website is vital to your pre and post product launch. This is an effective and cost effective method to announcing your product. Direct mail campaigns are expensive and will not provide the ease of use an email campaign can provide its viewer.
Fundamental #4: Submit your Products to Froogle
Froggle is Google's free shopping search engine directory reaching thousands of online shoppers. Froggle links directly to your products and your website and is 100% free. It opens the opportunity to have your products indexed for thousands of buyers searching for products like yours. The internet is a numbers game, the more content you have indexed the greater your chance of being discovered. Froggle can increase your product exposure on the internet to new prospect.
Fundamental #5: Setup an Affiliate Program
Affiliates can drive traffic to your website in exchange for monetary incentives. Establish partners or affiliates that will provide exposure for and resell of your products in order to increase your sales revenue.
Fundamental #6: Advertise
The last but most important step of a successful product launch is to market and advertise your website to increase visitor traffic. It will be difficult to generate sales without substantial traffic.
There are hundreds of ways to advertise your website from setting up an automated Google Sitemap and Google AdWords to posting articles on an article distribution website. A successful and cost effective strategy is to utilize Google AdWords. Your ads can connect you with prospects when they are searching for products and services like yours. AdWords lets you create ads using keywords that match your products and prospects as they click on your ads. You pay for your ad only when the prospect clicks it. This is called pay-per-click advertising. If setup properly this is a cost effective way to drive new business.
I hope these six fundamentals will benefit your next product launch. Remember to understand and perfect the basics. If you can do this, you will be successful.
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